Case Study: TC Group

About TC Group

TC Group (formerly taylorcocks) is a professional services firm with offices across the South. TC Group provides a wide range of services, including:

  • Accountancy & tax compliance
  • Audit
  • Tax planning
  • Financial Services
  • Legal Services
  • HR Services
  • Business Advisory

Listed as the 52nd largest UK firm by Accountancy Age, TC Group has seen incredible growth in recent years; growing by 60% in 2018 and being named as the fastest-growing accounting firm in the UK.

TC Group has 12 offices across the South of the UK, services over 5,000 clients from sole traders and contractors to global corporations.

Our relationship

Having previously been employed by TC Group, I already had a good understanding of their structure, service offering, strengths, weaknesses and ambitions. I also had key insight into the history of their marketing and sales processes, which is invaluable when it comes to marketing planning.

TC Group’s growth strategy has developed and advanced in recent years, which meant that their marketing objectives changed significantly. Already achieving a consistent flow of inbound enquiries from their marketing activity, their focus turned to brand awareness and visibility in key segments of the market.

I’ve been working with TC Group to not only help them generate inbound enquiries more efficiently, but also expand the brand’s reach and engagement on a much larger scale than they had achieved historically.

This involves using a number of digital marketing channels and leveraging the brand’s wide audience to generate positive engagement and maintain a consistently positive brand perception and recall. Marketing channels and tools include:

  • Paid Search
  • Remarketing
  • Video Advertising
  • Social Media Ads
  • Bespoke Landing Pages
  • Google Analytics
  • Google Search Console

"Jamie has been managing various elements of our marketing function for several years and we have seen excellent results since day one. He truly understands the accountancy sector and has extensive experience across multiple, profitable, marketing channels."

Richard Keyes, Managing Partner

Results

TC Group’s results are improving month-on-month and has seen significant improvements in brand visibility.

Some key achievements over the last year include:

  • Over 5 million online impressions
  • Over 50,000 website visits
  • Successful launch of the UK’s first TV ad by an accountancy firm
  • 77% increase in revenue

If you are looking for someone to help you accountancy firm grow through strategic marketing, contact me here.