Marketing Audit

Gain insight into the effectiveness of your marketing.

An accurate, in-depth and actionable marketing audit.

Comprehensive marketing audit

As an experienced marketeer with a decade’s experience of marketing strategy, campaign planning and implementation, I have the knowledge, tools, resources, contacts and skills you would look for in a marketing manager.

Most of my clients appoint me as their outsourced marketing manager because they need someone with a wide skill set, who can take on both the strategic elements of marketing planning whilst also managing the day-to-day operations that a marketing team would usually handle.

In this capacity, I take complete ownership of the marketing function and fully integrate myself into your business to become a part of your wider team.

"When there is a gap between your expectations and reality, fill it with knowledge and strategy."

1. Situation Analyses

The first part of a strategic marketing audit is a range of situational analyses, including brand & service/product positioning, market trends, competitors performance and historic failures & successes.

I will use a mix of primary, secondary and tertiary research to form the analyses, including surveys, focus groups, online polls & questionnaires, verified secondary research. This section of the audit not only provides insights into how above-the-line marketing can be improved, but is also vital in order to successfully carry out the rest of the marketing audit. A series of analytical methods with be used, including SWOT and PESTEL.

Situation Analysis

2. Resource Effectiveness Tests

The second part of the market audit I will carry out is a group of tests designed to measure the effectiveness of your marketing resource, including your software, hardware, tools, training and human resources.

This section of the audit is arguably where I am able to add the most value; my experience of working with so many different organisations means that I have a deep understanding of how different types of resources can either benefit or hold-back marketing operations. This part of the audit will also help you improve efficiency by elements within your marketing operation that could be replaced with a more effective alternative.

3. Marketing Strategy & Tactics

The third part of the marketing audit is an assessment of your marketing strategy and the tactics you use to achieve your marketing and business objectives. This includes an in-depth review of the marketing campaigns you have historically implemented, focusing on the quality of the planning and execution of the campaigns.

This part of the audit will highlight whether or not your marketing resource is being used to its full potential and how your software and teams’ skills can be put to better use. It will also identify any gaps in your marketing strategy; opportunities to use new channels to your advantage and ways to improve the effectiveness of your campaigns.

Marketing Audit Summary

4. Summary Of Findings & Proposal

On completion of the marketing audit, I will present my findings to you in a well-structured, concise report. The focus of the report will be on your key objectives and how well you are positioned to achieve them.

The report will also contain recommendations and action points to help you to make improvements. I will go through the report with you and give you the opportunity to delve deeper into any aspects of the report that you’d like to explore further. My recommendations for improvement will be reiterated and at this point we can also discuss your options moving forward.