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How to write a marketing plan
How to write a marketing plan Writing a marketing plan can be challenging for any Marketing Manager, Head of Marketing, Marketing Director or small business
Case Study: TC Group
About TC Group TC Group (formerly taylorcocks) is a professional services firm with offices across the South. TC Group provides a wide range of services,
Beginner’s Guide To Twitter For Business
The ultimate guide to using Twitter for business Twitter is one of the most widely-used social media platforms for businesses, but with more startups popping
Case Study: Casson Beckman
About Casson Beckman Casson Beckman Chartered Accountants & Business Advisers is a small, tightly-knit firm of forward-thinking accountants and business advisers. They specialise in helping
Instagram Marketing Checklist
Instagram is an excellent platform for marketing your business, improving brand awareness and (believe it or not), generating leads and sales. The popular photo-sharing app
Beginner's Guide to Google Analytics [Infographic]
Google Analytics is a powerful analytics tool that should be used by any business that has a website. If you don’t have a website for
How to set up an employee development programme
Setting up a training programme Skills are precious commodities in a world where knowledge – knowing how to exploit technology, knowing how to adapt to
What To Include In Your Business Plan
A business plan is essential for every business. Failing to plan your business is the first step toward planning to fail. Recording your ideas, plans
What are the costs of starting a business?
Initial costs of starting in business No business is the same as another, even if the product or service is similar. If you are starting
How small businesses can stay competitive
Most businesses come into being because an entrepreneur has identified a niche in the marketplace – and in the early months or years there may
12 Steps To Nailing B2B Lead Generation
So, you want to generate more leads on your website? You are using inbound marketing communications but how do you ensure you are using the
5 email templates that will win you new business
Email marketing is a sensitive subject for most digital marketers – particularly due to changes in data protection and usage legislation (GDPR) – but it
7 Questions Your Boss Will Ask About PPC
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then