The Ideal Business Plan Structure

Marketing Planning

Business plans: how to structure business plans Any business, whether it is just starting out or is considering the next stage in its development, will need a business plan. A business plan serves several important purposes. Perhaps the most obvious is to help raise funding. A business plan is the document that banks or investors […]

How to write a marketing plan

Writing A Marketing Plan

How to write a marketing plan Writing a marketing plan can be challenging for any Marketing Manager, Head of Marketing, Marketing Director or small business owner, regardless of how much experience you have in implementing marketing strategies. This quick guide to writing a marketing plan will give you the top-level information you need to get […]

Case Study: TC Group

About TC Group TC Group (formerly taylorcocks) is a professional services firm with offices across the South. TC Group provides a wide range of services, including: Accountancy & tax compliance Audit Tax planning Financial Services Legal Services HR Services Business Advisory Listed as the 52nd largest UK firm by Accountancy Age, TC Group has seen […]

Beginner’s Guide To Twitter For Business

The ultimate guide to using Twitter for business Twitter is one of the most widely-used social media platforms for businesses, but with more startups popping up in the UK than ever before, the need to understand how Twitter actually works is still prominent.This beginners’ guide to Twitter for business will give you all the information […]

Case Study: Casson Beckman

About Casson Beckman Casson Beckman Chartered Accountants & Business Advisers is a small, tightly-knit firm of forward-thinking accountants and business advisers. They specialise in helping their clients remain compliant and manage their financial position more efficiently through strategic advice and consultancy. Summary of project After receiving a recommendation from another client of mine – and […]

Instagram Marketing Checklist

Instagram is an excellent platform for marketing your business, improving brand awareness and (believe it or not), generating leads and sales. The popular photo-sharing app – now boasting over 800 million active users – also launched Instagram Shopping in 2017 and was made available in the UK in March 2018. This new feature enables users […]

Beginner's Guide to Google Analytics [Infographic]

Google Analytics is a powerful analytics tool that should be used by any business that has a website. If you don’t have a website for your business yet, consider speaking to a web design agency! The infographic below provides a quick guide to getting started, but there are hundreds of reports in Google Analytics, so […]

How to set up an employee development programme

Setting up a training programme Skills are precious commodities in a world where knowledge – knowing how to exploit technology, knowing how to adapt to change – is increasingly the difference between achievement and under-performance.In such a world, the better trained, the more flexible a firm’s staff, the more productive, competitive and, ultimately, profitable the […]

What To Include In Your Business Plan

A business plan is essential for every business. Failing to plan your business is the first step toward planning to fail. Recording your ideas, plans and strategies is essential given the ongoing sluggish economy when so many business owners are struggling to maintain profitability and cash flow. Before you write your business plan Taking prudent, […]

What are the costs of starting a business?

Initial costs of starting in business No business is the same as another, even if the product or service is similar. If you are starting in business it is important to avoid the pitfall of underestimating your start up costs. In order to assist you with identifying which expenditures you may incur visit our startup-cost […]