Google Analytics is a powerful analytics tool that should be used by any business that has a website. If you don’t have a website for your business yet, consider speaking to a web design agency!
The infographic below provides a quick guide to getting started, but there are hundreds of reports in Google Analytics, so this should be used as a reference point for the main things to implement when you’re just getting started:

Google Analytics Infographic
This Google Analytics infographic contains information to help you get started on setting up Google analytics for your website.