Email marketing is a sensitive subject for most digital marketers – particularly due to changes in data protection and usage legislation (GDPR) – but it remains one of the most effective marketing channels for most businesses.

Below is are 5 examples of email templates that you can use to start generating new business.

Introduction

If you’ve never contacted some of your subscribers directly, or if you’re launching a new service, product, or even a new brand, you need to introduce yourselves to your target audience. Tell them who you are, what you do/sell and who you do it for/sell to. As well as receiving positive responses, you’ll also be able to use this first email to clean your data and improve the quality of your database.

Subject Line: New Company

Hi [Name of recipient],
I hope you don’t mind me reaching out to you, I won’t take up too much of your time.
I recently launched a new company that provides [insert services/products] to [Insert target market] and, since you fall within our target market, I thought I would introduce myself in case you have any requirements for our [insert products/services].
If so, I would welcome an initial conversation with you to see if we could be a good fit for you.
Let me know a suitable day and time for me to call.
Kind regards,
[Insert your name]

Are you happy with your current supplier/product?

The simplest way to find out if your prospects are open to finding out more about your products/services is to simply ask them if they are 100% happy with their supplier or product. This will force your prospects to evaluate the positives and negatives of their existing supplier or product, which – if they’re not entirely happy – will result in them looking elsewhere, even just out of curiosity. With your email in the inbox and their awareness of your existence, they’re likely to explore their options with you first.

Subject Line: Reviewing your [Insert service/product] supplier?

Hi [Name of recipient],
I hope your week is going well so far.
I just wanted to see if you are 100% happy with your current [insert products/services] providers?
If you are thinking of changing suppliers, I would be delighted if you would keep [Insert company name/product] in mind, as I’m confident that we could improve your current [product/service].
Perhaps you could suggest a convenient day and time for us to have an initial discussion?
Kind regards,
[Insert your name]

Are you paying too much for your current service/product?

A slightly less direct approach is to ask your prospects whether they feel they are paying too much for their service or product(s); if you are competitively priced, this could lead to an easy sell, as long as you demonstrate that you can provide the same product or service (or better) for a lower cost.

Subject Line: Paying too much for [Insert service/product]?

Hi [Name of recipient],
According to a recent survey by [Insert reference], approximately [X%] of [Insert target market] feel they are paying too much for their [Insert service/product].
Our customers value our [products/services], as you can see from our testimonials: [Insert link to testimonials], but we are also far cheaper than most other suppliers, as [we/our product] is [Insert reason for being cheaper].
I’m confident that we could help you cut costs and improve the effectiveness of your [Insert product/service].
Let me know if you are interested in receiving a quote from us for [Insert products/services].
I look forward to hearing back from you soon.
Kind regards,
{Insert your name]

Does your service/product do x, y or z?

By putting the question to your prospects as to whether or not their current service/product can deliver as much value as yours, you also spark their curiosity as to whether they’re missing out on something better. Human instinct is to explore anything that we perceive as progressive or more valuable than what we currently have, so this tactic can open up huge opportunities for you to go on to sell your products or services.

Subject Line: Does your [Insert service/product] do this?

Hi [Name of recipient],
I’m aware that you currently use [Insert product/service] to [Insert purpose of product/service], but I’m curious as to whether it also [Insert additional benefit]?
Our [Insert product/service] is highly regarded by our customers as being industry-leading and you may be missing out on [Insert additional benefit] with your current supplier.
I am keen to have a conversation with you to see if we can help you [Insert potential improvement].
Perhaps you could suggest a convenient day and time for me to call?
Kind regards,
{Insert your name]

Industry-specific client/customer case study (B2B only)

By showcasing what your target market’s competitors have achieved, you’re telling your target market what they could achieve themselves if they invest in your services. People don’t like knowing that they’re not achieving as much as other people, so the emotional impact of sending an email with this message is stronger than most other email marketing messages.

Subject Line: We help [Insert client] [Insert achievement]

Hi [Name of recipient],
I thought I would reach out to you to let you know that we recently helped [Insert customer] [Insert achievement], as I’m keen to explore the possibility of achieving something similar for [Insert recipient’s company name].
If you’re curious as to how we [Insert achievement], you can find the full case study here: [Insert link to case study].
If you think we might be able to work with you to help you [Insert achievement], let me know a convenient day and time for us to have an initial discussion.
I look forward to hearing back from you soon.
Kind regards,
{Insert your name]

So there you have it! 5 great examples of emails that can help you generate new business. If you’d like to speak to me about how you can improve results from email marketing and other marketing channels, get in touch today.